Cinderella vs Ella Enchanted Free Essays

string(86) " lost a slipper and the price declares he will marry the woman whom the slipper fits\." Cinderella vs Ella Enchanted The tale of Cinderella has been heard and read for many generations. The idea of rags to riches has appealed to countless readers through varying accounts. The plot of Cinderella has become a traditional theme. We will write a custom essay sample on Cinderella vs Ella Enchanted or any similar topic only for you Order Now Through different cultures and eras the theme has seen many copies, remakes, twists and views in literature, theater and film. Today’s era of blended families and conflicts in class statuses may be why Cinderella has been a classic. One of those twists is seen in the film Ella Enchanted. Ella Enchanted is not the same story, Cinderella redone, but has similar theme with varying differences. A version of Cinderella has been written by Jacob and Wilhelm Grimm. The brothers collected and researched folk tales early in the 19th century in Germany at a time of the French invasion under Napoleon in an effort to preserve the folklore stories. The brothers â€Å"are recognized as pioneers in the field of folklore research† (O’Niell). Although it was not their original intention, the brothers became famous children’s literature writers. Jacob Ludwig Carl Grimm and Wilhelm Grimm were born in Hanau, Germany. Jacob was born on January 4, 1785 and Wilhelm on February 24, 1786 to Philipp Wilhelm and Dorothea Grimm (Ashliman). The brothers’ upbringing began in a middle class lifestyle. Things drastically changed upon the death of their father in 1796. With financial assistance from an aunt Jacob and Wilhelm move to Kassel to attend Lyzeum. They proved themselves through hard work and ten hours a day studying. Sharing the same quarters, the long hours of immersing themselves in their studies was in effort to cope with loneliness and enduring social slights. Both brothers graduated head of their class. Wilhelm, already in poor health, suffered under the strict educational schedule. He struggled with bouts of asthma (O’Niell). In 1808 the brothers lost their mother leaving Jacob and Wilhelm to manage family matters and provide for their siblings (Tartar 391). Jacob accepted a position as a librarian in Kassel and Wilhelm soon joined him. It is during this time that the brothers began collecting folklore. In 1812 their first volume, Children’s and Household Tales, is published. Wilhelm passed away at the age of 73 in December 1859 followed by Jacob in September 1863 at the age of 78 (Ashliman). Their stories have been redone and retold many times over. One such story line is seen in the movie Ella Enchanted, financed by Miramax films and directed by Tommy O’Haver. Tommy O’Haver, born October 1968 in Indianapolis, Indiana, began his career making Super-8 movies at a young age (IMDb. com: Tommy O’Haver). Studying journalism, he intended to become an art critic and moved to Los Angeles in 1991 to work in the film industry. He began in the mailroom at New Line and worked his way up to video publicity. During his studies at University of Southern California, he made several short films that were shown at film festivals that received positive responses. He directed Billy’s Hollywood Screen Kiss in 1998 and Get Over It in 2001 before directing Ella Enchanted in 2004 (â€Å"Tommy O’Haver†). He continues to direct with six more features under his credit up to his most recent film, An American Crime, in 2007. Miramax Films, a subsidiary of the Walt Disney Company, backed the production of Ella Enchanted. The company was founded by the Weinstein brothers, Bob and Harvey, in 1979. In 1993 they sold Miramax to the Disney company â€Å"for the greater stability that outside funding would bring† (Uhle). The company would still remain in New York but films would be distributed through Buena Vista, another subsidiary of Disney. In 2005 they left and formed their own company but Miramax remained a part of Disney. The story of Cinderella opens with the death of her mother and the grief she feels of her loss. Soon her father remarries a woman with two daughters. Although the daughters were beautiful on the outside, on the inside they were not. Cinderella was soon forced into a life of domestic servitude. A branch received from her father that she requested grows into a beautiful tree after her tears of sorrow water it. The little bird that sits in the tree is somehow magical as it gives Cinderella what she wishes. Upon learning of the three day festival where the prince is to choose a bride, she begs her stepmother to go but is refused. With the assistance of the bird Cinderella attends the event. Her identity is not revealed so the price does not know who she is. Captivated by her, he attempts to find her after her abrupt departure with one gold-covered slipper left behind. The tell tale doves inform the prince of each stepsister’s falsehood until he comes to Cinderella. The slipper fits perfectly and he recognizes the girl as his true love. Confirmed by the little doves, the prince marries Cinderella (Grimm). This version by the Grimm Bothers does not give a specific time or place setting but being a folklore tale one can assume it was in a time long past were the idea of courtship and romance was different than in today’s world. The plot’s rising action began with an invitation to a three day festival where the price is to choose a bride. Cinderella wishes to go but was given the task of sorting lintels not once but twice which she accomplished with the aid of little birds. Even though the chore was completed Cinderella was refused to attend the festival by her stepmother. The bird in the tree over her mother’s grave gave Cinderella clothes, one outfit each day, with each one more beautiful than the previous. She attended the festival where all admire her and the price is entranced by her beauty. Each day of her departure the price tries to find out who she is but she is able to elude him. On the last day she lost a slipper and the price declares he will marry the woman whom the slipper fits. You read "Cinderella vs Ella Enchanted" in category "Papers" The drastic measures the stepsisters execute were revealed to the price by the bird in the tree. The climax happens when Cinderella tied on the slipper and it fit. In the same moment the prince had an epiphany. He recognized her as the beautiful girl he danced with. In conclusion the price married her and at the wedding the stepsisters’ eyes were pecked out by doves as punishment when they tried to gain favor with Cinderella to share in her good fortune (Grimm). Depending on what the reader views in the story, each can come out with a different moral. The standard would be good will triumph over evil or goodness is rewarded while evil is punished. On a more humorous side, always be nice to your siblings because you never know if they are ever going to be richer than you. These morals are a little different then the movie Ella Enchanted. In the film Ella Enchanted the story begins with the birth of Ella and the gift, obedience, which is bestowed upon her by her fairy godmother, Lucinda. As Ella grows up she is plagued by the gift of obeying everything that she is told to do. Her father remarries after her mother passes away. Fed up with being at everyone’s will but her own, especially her stepmother and two stepsisters, she sets off to find Lucinda to take back the gift. With her traveling companions, a talking book and an elf she met along the way, her adventure has her outwitting magical creatures and unscrupulous characters in her goal to gain control of life. At one point she just misses her fairy godmother at a Giant’s wedding reception. Along the way she crosses paths with the kingdom’s idol worshiped prince, Prince Charmont, who accompanies Ella on her journey and along the way they fall in love. Avoiding letting the prince know she must obey what she is told to do, she is determined find her fairy godmother and gain control over her own self. Fighting off the drive to kill the prince, ordered by his greedy evil uncle, Ella is able to break free of the cursed gift. She discovers what is inside her is stronger than any spell (Ella Enchanted). In the film’s establishing shot the camera has the viewer seeing through its eye gliding through an ached bell tower high above a little middle ages town and soaring over the countryside; cottages with straw roofs, green meadows spotted with patches of thick forests and fields of ripening vegetables. Color was throughout the film from backgrounds to the characters clothing. The story was mostly told by a narrator who spoke in rhyming verses that gave the viewer his point of view and through Ella’s. Background music was used when Ella’s new stepmother arrived at the home that gave the essence of upper class, elegance and pose. When Mandy showed Ella her boyfriend, Benny who was a book, light aired twinkling could be heard that emphasized magic was involved. Many cuts and intercuts were used in varying scenes. The first ones were used early in the film of Ella at her dying mother’s bedside with close-ups to show the feeling each charter was having during the conversation as well as Ella obeying. Several cuts were in the scene of a school class debate and some close-ups from Hattie to Ella as each spoke and Areida’s, Ella best friend, facial expressions. A humorous cut was employed as Ells was standing ext to a poison ivy patch when she was told to pick some flowers for a â€Å"family photo† then cut to the next day of her stepmother and stepsisters covered in an itching rash with Eritha Franklin’s song Respect as the background music. Another cut that showed different viewpoints was applied as the viewer seen Prince Char and Ella on horseback riding up a hillside then cut to what they were seeing, enslaved giants laboring in the vegetable field. In the scene at a giant’s wedding reception and near the film’s end at the coronation ceremony many cuts were used showing different angles of characters, dancers, Ella and the prince. A tracking shot was used, viewed from above, of Ella leaving through a back door of her home first viewed close then track away widening the shot to see Ella walk down the sidewalk. Another was of Prince Charmont sitting in a throne style chair close-up then the camera tracked away down the isle at the coronation ceremony filling the view of his audience. Other than the film’s shots it throws in some real life issues. The film has some integrity as it does deal with some serious problems. The main plot focused on Ella trying to find Lucinda to take back the gift of obedience. A subplot dealt with the bad conditions that many of the magical beings in the kingdom had to live under. Racial prejudice and segregation is a timeless subject and is still dealt with to date. Many of differing backgrounds and heritages are mistreated and cast aside. A believable solution is a person with political power can change the laws of the land as Price Charmont could when he became king. But the movie was not a whole lot true to life. A moral to the story is find the inner strength and courage inside you and with them you can change your world; we have the power to change within ourselves. Another moral is that you shouldn’t have to always do what people tell you and be yourself, no matter what anyone else tells you to be. Being a fairytale Ella Enchanted does violate probability with magical flying fairies, gift curses, talking snake and book. The movie contained many stereotypes of flesh hungry ogres, dancing and singing elves, greedy schemers, ignorant handsome royalty, ninja fighting, sneaky snake and rock concert teen idol worshiping females. There were also a couple of references to the Grimm Brothers and their fairytales. Cinderella and Ella Enchanted bear some resemblances. A beautiful young maiden, treated badly by her family, is assisted by magic to obtain a goal. She is upgraded to a stately position by a person of royalty and is loved for her own good qualities (Kennedy). The young prince is depicted as handsome and genuinely kind. Similarities aside, Ella is a Cinderella of the twentieth century. â€Å"Suppose Picasso had decided during his Cubist period to paint the Cinderella story. The familiar elements — the heroine, her sinister stepfamily, Prince Charming, the glass slipper — would be on the canvas somewhere, but tipped over and looking freaky. Something similar goes on in â€Å"Ella Enchanted,† a lively deconstruction of the hoary fairy tale. †(Stein). Unlike Cinderella who wants the handsome prince Ella is a headstrong woman who refuses to swoon over a charming prince (movies. com). She is not a wish only kind of person. Both protagonists obey orders; Cinderella does so willingly where as Ella does so unwillingly but must due to her gift. Both have the same antagonist; evil controlling stepmother and cruel stepsisters. Ella Enchanted goes further with including dealing with a greedy scheming uncle and his equally sneaking sidekick snake. Cinderella receives aid to be no longer taken advantage of where as Ella takes it upon herself to do something about it. â€Å"A glass slipper comes into play — not in its traditional guise as a way to take the measure of the true Cinderella — but as an item for sale at a local bazaar† (Stein). Ella Enchanted is more of a modern take than the Cinderella princess fairy tale. Each story entertains an audience of their time. Cinderella is a more charming non-humorous attraction with beautiful gowns, little doves and a hazel tree as compared to Ella Enchanted that is riddled with comedy and modern references. The combination of a magical world with wand wielding fairies, elves, giants, ogres and twentieth century pop culture humor gives the film a spellbinding appeal. The film incorporates a teen idol worship type culture with scenes of screaming maidens swooning over the dashing prince. There are pictures and posters in â€Å"Medieval teen† (magazine in film) and going to the â€Å"Middle Ages mall†. Ella Enchanted gives a present day twist to the rags to riches idea. Cinderella is one of the most recognized tales and the theme appears in stories of many cultures. It has inspired countless books, films, and dreams of young girls. The crosses of blended families and conflicts of classes through generations may be why the story has been a classic. Cited Works Ashliman, D L. Grimm Brothers’ Home Page. 2009. University of Pittsburgh. 3 July 2009 . Ella Enchanted. Dir. Tommy O’Haver. Perf. Anne Hathaway and Hugh Dancy. 2004. DVD. Miramax Films. Grimm, Jacob, and Wilhelm Grimm. The Annotated Brothers Grimm. Trans. Maria Tartar. New York: W. W Nortoin Company, Ltd, 2004. IMDb. com: Tommy O’Haver. IMDb. com, Inc. 6 July 2009 . Kennedy, Elizabeth. Cinderella, Cinderella: Online Resources. † About. com:Children’s Books. 20 June 2009 . O’Niell, Thomas. â€Å"Guardians of the Fairy Tale: The Brothers Grimm. † Grimms Fairy Tales. 1999. National Geographic. 5 July 2009 Stein, Ruthe. â€Å"‘Ella Enchanted’ is not your grandmother’s Cinderella. † SFGate. 9 Apr. 2004. 22 June 2009 . â €Å"Synopses for Ella Enchanted (2004). † Mooviees. 2002. 22 June 2009 . â€Å"Tommy O’Haver. † Hollywood. com: Tommy O’Haver. Hollywood. com, LLC. 6 July 2009 . Uhle, Frank. â€Å"Miramax Film Corporation. † BNET. 1993. CBS Interactive Inc. 6 July 2009 . How to cite Cinderella vs Ella Enchanted, Papers

A music business free essay sample

A music business: Universals gamble Summary When Universal Music Group bought a part of MIS Capitol Records, many asked themselves if this was a smart decision. A gamble of $1. 9 billion. Many questioned if this merge would disadvantage smaller companies, because Universal owns, thanks to this merge, 40%-50% shares of most markets. Because of the long statement of objections by the European Commission, Resources might force universal to sell parts of MI, such as Virgin Music and MI Classics. Even though the eventual forced sell, universal has to pay $1. 75 billion to MI.Shareholders and sister companies of universal arent happy about this. Competitors of Universal, are happy to hear this, hole some ask themselves why universal wanted to participate In this merge In the first place. The Industry Is Instable, and sales have fallen thanks to idealization. MI Is In good shape, notwithstanding the economize of all firms In this Industry. We will write a custom essay sample on A music business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Still, the part universal got from MI, Is the most harmful to the idealization. Universal Is In a difficult position. To investors, it says that the industry is starting to stabilize, and that investing your money, will give you profits.While to regulators, it says that its getting tougher and tougher to compete against the digitization, and that they must expand to stay in the game. Lucian Graining, head of universal, says: The merge will invest in the industrys future, and it will help building the company back up. After all, universal needs to find a way to make a profit next to all subscription services.

United Parcel Services E

Executive summary Two teenagers, Jim Ryan and Claude Casey started the United Parcel Services in a small basement office. They promised the best services at the lowest rates. The two teenagers successfully came up with a company that is a world leader in package delivery. Despite the stiff competition from FedEx and Airborne Express, UPS has invested in has invested heavily in information technology to beat its competitors.Advertising We will write a custom case study sample on United Parcel Services E-Strategy specifically for you for only $16.05 $11/page Learn More Current figures suggest that UPS spends over 1 billion shillings to maintain high levels of customer service. Moreover, they ensure that the costs of package delivery are kept low. UPS has adopted the use of technology to ensure that the business remains highly competitive in the market. Body A strategy is a plan of various activities in an organization, undertaken by management with an aim of achieving organizational goals and objectives. Firms adopt different strategies to ensure that they can survive in a competitive market. Strategic process allows managers to align the organization to the new plans (Porter, 1996). Businesses analyse both the internal and external structures to ensure that they can meet challenges presented by the market. Business strategy must conform to the long-term issues that determine the success of the entity (Carr, 2003). United Package Services’ adoption of an e-strategy presented the company with merits over that of their competitors. Among the benefits derived from adoption of an e-strategy are lower costs of operation, competitive advantage, and employee motivation. From the article, it can be deduced that by using e-strategy, UPS managed to cut the delivery costs. Delivery trucks cut the mileage by 28 million through use of an automated system that gave the drivers shorter route to their destination. This has saved the company 3 million gallons of fuel thus reducing the costs of purchasing fuel. Moreover, proper training of staff ensured that the company reduced its operational costs. Cutting the operational costs made it easier for UPS to offer customers mail delivery services at cheaper rates than their competitors. Cost reductions have enabled UPS to maintain a competitive edge in the market. Therefore, the management of UPS has benefited from the e-strategy by meeting their long-term goal of providing the best services at the lowest rates.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, adoption of the e-strategy has enabled the company to achieve long-term benefit of improving employee conditions. Drivers in the company are trained to use 340 methods that improve performance. The drivers are equipped with hand held computers that enable them to perform their tasks effectively and efficiently . When Jim Ryan and Claude Casey started the United Parcel Services their main objective was to provide the best services at the lowest rates. Adoption of the e-strategy ensured that the company was able to meet this objective. UPS continues to maintain quality services by adopting a 1 billion dollar strategy. This strategy enables the company to cut their operational costs. In turn the company transfers the benefit of lower costs to their customers in terms of low prices and quality services. Using a SWOT analysis, the impacts of the e-strategy can be determined (Overby, 2011). One of the strengths of UPS Company is that it has maintained a competitive advantage in the market over the years. This shows that adoption of the e-strategy strengthened the position of UPS as a market leader. The weakness associated with adoption of the e-strategy is the cost of adoption. UPS uses over 1 billion dollars a year to maintain quality customer services. This means that even though the e-strate gy is successful, the cost of its implementation is still extremely high. Opportunities associated with the e-strategy include an increased market share. Adoption of the e-strategy enabled UPS to increase its market share. The company has a market share that enables them to deliver over 15 million packages a day in the current market. This is a considerable increase compared to the early pioneer stage when Ryan and Casey started the company. Another impact of the e-strategy is that it led to adoption of new technology. This technology has ensured that the staff operates efficiently and effectively, especially the drivers. However, the technology adopted is being threatened by the arrival of the Global Positioning System (GPS). Currently manufacturers of cars and phones have incorporated the option of a GPS to be used in finding routes free of charge.Advertising We will write a custom case study sample on United Parcel Services E-Strategy specifically for you for only $16.05 $11/page Learn More Internally, adoption of the e- strategy has led to the company training their employees on use of different technology. Drivers have been trained on 340 methods that would optimize their performance. Moreover, the e-strategy has improved the employee working conditions by providing them with equipment that increases efficiency such as the DIAD. Therefore, it can be said that adoption of the e-strategy by the company has ensured that the company aligns to the objectives set by the founders The UPS e-strategy goals include ensuring that costs are minimized, increasing efficiency, and ensuring that the package delivery system works smoothly. The UPS strategy is to incorporate technology that minimizes the costs of operation while ensuring quality services are provided to the customer at cheaper rates. The goals of the e strategy can be aligned to the UPS strategy by ensuring that the implementation of the e-strategy is performed by competent pe rsonnel. The management of UPS took the liberty of training their drivers in 340 methods developed by engineers in order to optimize performance (Laudon and Laudon, 2011). This shows one method that the company used to align the strategy goal with UPS strategies. In addition to this, the company provided the drivers with DIAD that they used when deciding the routes. This shows that the management ensured that objectives of the e-strategy of minimizing cost and increasing were aligned to the strategy of the company that involved incorporating technology that minimized cost while ensuring customer needs were addressed. Another way of aligning the e-strategy to the UPS is by consultation. Management determines the long-term goals of the company and then communicates these goals to the company’s staff. After consultation management have a general idea of what the employees are willing to accept and what they are not willing to accept. Moreover, the consultations provide managemen t with weaknesses in their system.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Scenario planning may be used after consultations to ensure that all the possible weaknesses in the goals of the e-strategy are eliminated (Laudon and Laudon, 2011). Consultation when used ensures that the company can align the goals of the strategy to the goals of the company. Recommendation Personal recommendation to the UPS is that they should eliminate some of the costs incurred in adopting technology similar to GPS that is now available in most cars and smart phones for free Conclusion UPS adopted e-strategy to ensure that they remained highly competitive in the market. This strategy has been successful and ensured the company still remains a leader in the package delivery industry despite the fact that they have competition from FedEx and Airborne Express. References Carr, N. 2003, ‘IT Doesn’t Matter’, Harvard Business Review, Vol. 81 No. 5, pp. 41-49. Laudon, K. Laudon, J. 2011, Management Information Systems, Prentice Hall,  Upper Sadle. Overby, S. 201 1, IT Value is Dead. Long Live Business Value. Web. Porter, M. 1996, ‘What Is Strategy?’, Harvard Business Review, Vol74 No. 6, pp. 61-78. This case study on United Parcel Services E-Strategy was written and submitted by user W1ldPack to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Advanced Technology essay

buy custom Advanced Technology essay Depending from the perspective of view, technology has raised some security issues. Advanced technology has brought about the development advanced weapons. Weapons of mass destruction are only attributed to technology. The already developed nukes in various countries, it is possible to blow up the world and leave nothing standing. This raises pertinent question concerning countries such as Iran, which is said to have links with terrorism, gong nuclear (Dong-Joon Jo, 1). What about the possible proliferation of nuclear materials from the nuclear power plants which are being developed around the world. What will be the effects of the nuclear materials leaking? It took place in Chernobyl remember. By the help technology, nuclear submarines are a reality. These super vessels with an ability of staying under water have been reported colliding. In some instances, when they are fully loaded with the nukes (Dong-Joon Jo, 3). Computer hacking has become a common issue. Identity theft is equally common. These two have led to loss of millions of American dollars. Young kids and youths have become immune to computer pornography. Is it possible that technology is equally putting the world in an immoral situation and worse still in a very delicate position where it can easily destroy itself? Technology and its effects have far implications that can possibly be covered in this paper. It has been shown succinctly that technology has led to efficiency in various fields and in various aspects. This has made it possible for mankind to have a better lifestyle, with each advancing in technology, making life better. However, pertinent questions are raised with each advancing technology: the medical have cloning technology has moral questions to answers; mass communication technologies especially the internet raise pornography issues among the youths, the nuclear power generations raise proliferation issues. It is true that technology has done possibly done much to help raise the standard of living but the risks it has brought along can not be ignored. Buy custom Advanced Technology essay

Reflection Paper - 10 Principles learned so far Essay

Reflection Paper - 10 Principles learned so far - Essay Example I learned that a narrative essay’s aim is to tell a story in a clear and structured fashion to assist the readers in understanding and in empathizing with the characters in the story. Descriptive From the descriptive essay entitled â€Å"The Loneliness of Rose† written by Jon Katz, I realized that this kind of literary work focuses on providing detailed illustration of the topic being discussed – in this essay, a border collie named Rose. The author went on great lengths to provide details of Rose’s skills, traits, the work being done, competencies as a work dog. Another essay, â€Å"Traffic Jams† also provide descriptive information on a routine back home from work, travelling the Manhattan to Brooklyn plight. The traffic jam situation could ordinarily be viewed as an uncomfortable test of one’s patience but the vast amount of details provide replete amounts of descriptive details worthy of the reflective time. Persuasive The abovementioned essays under the descriptive principle have elements of persuasive details. In â€Å"Perfect Picture† through narration, the author likewise persuades the readers for the need to discern appropriate judgment in determining options and alternatives presented in particular situations.

The invasions of Afghanistan and Iraq Personal Statement

The invasions of Afghanistan and Iraq - Personal Statement Example Each of the wars had a level of analysis. These levels were individual state, and system. The levels of war analysis form a hierarchy. The responsibilities of the hierarchy rely on the scale and nature of the operation. The individual level of analysis in war includes a basic idea of how human traits cause many of the social outcomes in historical instances, including war and peace. There are variations of this idea as listed in a paper written by Wade L. Huntley, Ph.D. titled Causes of War and Paths to Peace written in May of 2004. Those variations include: basic human nature, varying features of human nature and both perception and misperception. His considerations behind this would include that in factoring basic human nature, people are basically aggressive, loving, greedy and fearful and so forth. People would be of all sorts of types, some aggressive, others peaceful, greedy or generous. Perception and misperception can result as bad decisions are made, especially in times of stress, which continually exemplifies the limits of human understanding of more than just human nature. Now, the question is, why does this series of considerations explain how war can manage coming about' According to t he text written by Wade L. Huntley, Ph.D. ... Wars or conflicts that would figure into this particular style of analysis would include, the Kurds, Bosnia, and Afghanistan in the grand scheme of war analysis because it would be individual conflicts of interest and security involved. The state level of war analysis includes a basic idea that the key factor is not necessarily based on human factors, but governmental ones in organization and such. The constraints that are created as a result of the basic infrastructure of the country can become a root cause of war. There are two variations to this idea. One is the state's nature; because each state wants certain things just because they would happen to be states and things like security and unity or nationalism would be inclusive within that. Also, included within this perspective is, like individuals, every state would be different. There would be differences that include purposeful, ideological and structural differences to consider. Much like the man vs. man consideration, this would be, in order revolutionary vs. status quo, capitalism vs. communism and democracy vs. totalitarianism. So, how can we understand such things, well we examine one of the wars on a state level. This would be, in essence, the Vietnam C onflict in which half the country believed strongly in democratic process and the other half would believe strongly in the communist construct. The same could be said for the Korean War. Understanding the underlying reasons would hardly gain knowledge as to how the individual level of war interpretations would inevitably cause war. Nor, would this actually explain the impetus of war in the fact that uncertainty of the human condition exists. In the State level of war, you have states that control the military, so

Cooperate And Strategic Management At Asda Commerce Essay

Cooperate And Strategic Management At Asda Commerce Essay This essay will critically analysis and evaluate the strategy of ASDA. With the analysis I will evaluate what strategy they are using, with the purpose and what type of intention they looking to develop for the future of the supermarket. ASDA is a supermarket that is owned by an American company that is called Wall-Mart. I choose this company because firstly I am a loyal customer and secondly Ill be a good company to evaluate the business analysis on it. It is a big company that requires different types of marketing strategy analysis for it to be as successful as it is today. First am going to be concerned with the role of the external environment of the business. The environment of the business includes PESTLE, five forces and the opportunity and threats strategy. These tools will show us the competitive side of the company to create competitive advantage in ever more crowded markets and with increasingly demanding customers. (Graham Hooley 2004). The second part of this essay will be on cultural analysis. Culture analysis is the way the management assembles combinations of values, rituals, languages and myths. This tool is used as a key factor in successful commitment and passion of employees of the business. These factors are found in corporate culture, will show how they improve their performance of management and as a whole by looking in detail the culture of the surroundings of the business. For the third part of the essay I will look into the portfolio analysis to see weather or not the business is looking attractive, in growth and has substantial profit margin for the size of the company. The most basic and importance of being in business is making profit and this will show us the situation of the company in the market place. Finally I will conclude my essay with a conclusion on how the business will be changing in the market for future strategies based on the firms ability to adopt the market and take benefit of the nature of the company to optimise their growth and attractiveness. External Analyses Lets start with the first strategy management that gives full detailed and creative assessment on the environment of the company, which is called PESTLE. The analysis was done and shown below. Social forces Branding advantage for company, it brings trust to companies. Disadvantage may be a dislike of a product and may not buy it again. Lifestyle changes disadvantage for company, as it can be costly to change like cloths. Advantage would be that keeping with fashion could bring more money for the company. Political forces Employment law can be seen as good view to employees as ASDA needs to be aware of health and safety and other laws but can be source of complications for the business. Taxation disadvantage for company, it can be costly for business like ASDA because they need there individual accountant and as a whole. The benefit would be the provision of the public goods. Economic forces Inflation disadvantage for company, people will have less money to spend on luxury goods. Economic Growth is an advantage for the company as living standard is higher however interest rate will be changed that will cause to be more volatile and susceptible to change. Technological forces Web site for company to keep it up-to-date can be costly but the benefit will make people buy online which will decrease manpower. Stock control can automatically count the stocks sold and reorder however the disadvantage would be unable to count the stolen/broken goods. Legal Current legislation is important for the companies to know the status of the environment it is situated to keep its benefits and drawbacks in check for the future. Environmental Environmental issues is required for the local, national, and international to keep commitment in environmental protection. The benefit will increase loyalty of brand as they seek increase better environment. Customer values -can target a segment of a market for the company to guide towards and is a key to sustainable competitive advantage. A PESTEL analysis considers the most important external factors that impacts ASDA. This analysis will reflect on ASDAs brand name by merging all the factors in one to create a guide strategic decision-making. If the PESTEL analysis done correctly and accurately, it would make the organisation of ASDA to keep up with the change of the environment and it will be better placed than its competitors to respond to change. For example Wal-Mart decided on a smart decision by merging with ASDA as both company benefited from it by having more leverage on each other. As ASDA has many franchises in Briton every single one of the PESTLE analysis are different to each other as they are located in a different region. This means that every single franchise companys manger would use this tool for their area to create value for money, loyalty and trust. Although the environment is different in each location, the main goals and objectives of the original company stays, and managers aim to achieve. One of the ways managers seek in achieving their objectives is using another analysis on the external environment. This will plan and helps ASDA to focus on key issues of the external environment. The two key elements are opportunity and threats of the company, which is shown below. Opportunity -The opportunity ASDA is able to do is to expand globally by strategic alliances with other retailers. -Second market share leader has the opportunity of reduction of effective food prices for consumers through economies of scale. -Consumers are likely to change and trends endlessly change so there is always opportunity for ASDA to act upon the next trend which requires good strategic marketing. Threat -As shown in the market share graph in the next page, it shows that ASDAs market share comparison to Sainsbury is not that much far apart (0.5 share difference) an Tesco in the lead. -Technological are also highlighted as threat as cheaper products can be found online or better quality by competitors. -Tescos advertisements on television, communicates about how many products it has cheaper than ASDA. Supermarket shares Identifying theses forces for ASDA are simple and it will be hard to plan the correct strategy with just these to guide the company. To be able to understand better of the external environment of ASDA I need to introduce another analysis to conduct a plan of good strategy for the company, which is called Porters five forces as shown below. Porters five forces element focuses on the circumstance of other elements. For example the supplier power would be increased if there were a high scale of rivalry between companies trying to obtain the supplies. This analysis would show the bargaining power it has upon the elements to increase awareness and create a better business potential for the company. Using this analysis it will look at ASDAs power in the market and allows you to see the gap between where the company is and where it should be, and furthermore, what strategies should be applied. This helps the bottom line of the company as it considers profitable rivalry to be a base significance and it should concentrate on the factors affecting the companys profit. With the combinations of the three analyses shown above, the external environment should be kept equal or increase competitive advantage over their rivals. Cultural web analysis The name of ASDA on its own represents different behaviour and values for people. The relationships all people have with ASDA are different depending on their situation or cultural point of view. Corporate culture is the way people do things in an organisation, which sets beliefs, attitudes, core values and behavioural patterns that is shared by the people in the company. The culture of web is used to analysis the elements that influence the performance and determine the future of the change. Analysing the culture as it is now in ASDA, then look what Ill be in the future and to find the differences in between them to calculate the change in tomorrow will achieve the high-performance culture that any business wants. Below is the cultural web diagram and each section is described in appendix 2. (Johnson and Scholes (1999); P. 74) IT will be imposable for Multi-national Corporation like ASDA to have no conflicts between the local national culture and the imported corporate culture. These conflicts are hard to manage as there are to many to please or have a skilled manager to multi-cultural management. For the ideal strategy for ASDAs culture should be multi cultured and managers should have an open mind when working with employees to manage the organisation more effective and efficiently as culture differ. For example in the middle east family values are very important and an employee wouldnt dream of staying late to finish work if this conflicted with a family duty. This does not mean that their work ethic is poor, it is just expressed differently and a western manager would find it offence by suggesting otherwise. ASDA has large group of people to identify across the whole organisation. Instead managers tend to identify the culture with smaller sub-groups. So ASDA would have a mixture of sub-cultures some th at may even be abnormal. Again there is a high certainty of conflict between the different sub-cultures as business is rarely simple. It is said the collection of beliefs, expectations and values shared by the corporations members and transmitted from one generation of employees to another (Wheelen and Hunger, 1986) which will bring prosperity and growth of the company. Portfolio analysis Next is the portfolio analysis of ASDA as it represents the attractiveness, balance, fit, manageability and synergy of the company. The business portfolio is the collection of products that make up the business. The best portfolio is one that fits the companys strength and helps develop opportunity. ASDA will need to do a set of analyses and decide which businesses needs more or less investments, and conducting growth strategy for adding new products/services and businesses to the portfolio. Additionally work out the time limit of a product or businesses should no longer be retained. There are three types of portfolio planning however the two best known ones are from the Boston consulting group that the description been added to appendix 3 and by General Electric. In each method the company needs to identify the various strategic business units. The Strategic business units have all have separate mission and objectives and that can be planned independently from the other businesses. The strategic business unit can be dividing the business, for example a product line or individual brands. When ASDA classifies its strategic business units in the portfolio, then it must decide what to do with them. The diagram in appendix 3 shows a cash cow, a dog, starts and question marks. New strategic thinking indicates there are four types of strategies, which is shown in appendix 3. Depending on the strategic business units it will have a different type of strategy as explained before to suit its needs. Conclusion Finally to conclude my essay I would start of saying that at this moment that cultural web is essential for ASDA as Culture is something which makes members of an organisation behave more like each other than non-members! ASDA uses culture to hunt for steady growth within the market, through very detailed planning and control systems. It is good for ASDA to understand culture as they can implement new strategies and adopt culture with them. I will explain the reasons and do a summary of how environment analysis affects on ASDA. Any company must seek to understand the nature of its competitive environment in order to be successful in achieving its objectives and in setting up appropriate strategies. If a company fully understands the nature of the environment analysis it will be in a stronger point to defend itself against any threats and to influence its strategy. By strategising through how each force affects the company it will identify the strength and direction of each force that will provides opportunity to identify the strength of the situation and the ability to make a continued profit (Mind Tools, 2006). To broaden my analysis feather I could have used STEEPLED which allow for a dedicated Ethical section however they can be included in the original four. It is the shape and simplicity of a four-part model is also somehow more strategically appealing and easier to manipulate and convey. There is also the sixth forces (relative power of other stakeholders) that I could have analysed however is not as popular. If I had more time I could have been able to do more analysis to find new and more of competitive advantages for ASDA. Although using strategic planning it is not always precise. No tool is fixed. Its a matter of practical choice as to what helps best to identify and explain the matters at hand. Neither resources nor market are fixed and keep changing every day. The new processes of marketing will require us to learn new ways of doing business in unfamiliar organisations. We may by now be well used to the idea of market needs changing over time and the need to monitor those changes for the success of the business. For success of growth for ASDA they need to constantly to examine and develop their resources and capabilities over time to be able to have a completive advantage in the long run. At the same time it should look at their current set of capabilities and assets to create new opportunities for the short run. Fundamentally ASDA needs to widen its resources to increase profit and deeper relationship with customer to ensure long-term value through the relationships between them. 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